Writing And Distributing A Press Release

by: Jennifer Clason

One of the most untapped resources that EVERY website owner should utilize is the submission of press releases. Getting the word out there about your product or service is your main goal - why not have the newswires shouting it from the rooftops?

How will you know if your information is newsworthy? Well ask yourself this: how often have you watched the local news channel and you'll see a small story about a bake sale or a kitten caught in a tree, etc. It's not major news but someone has submitted it to the local news station in order to get publicity. Obviously you're not going to submit a press release for every new link that you put on your site, but if you release a new product or service, or revamp a new product or service, or have some sort of special offering in any way, it's newsworthy! You'd be amazed at the stories the media wire will distribute!

But how do you write and distribute a press release? With these easy tips, you'll be ready for media distribution in no time.

Your press release should look like this:

The Headline of Your Press Release Should Have a Capital Letter On All of the Major Words.

Your City, Your State, Month Day, Year - Get right to the point immediately with your first few sentences. This is not ad copy nor are you here to trick people into buying a product or service. This is a media release of who, what, when, where, and why. Keep it simple in 25 words or less.

Keep the sentences to minimal information, and keep the paragraphs short. You want to give all the information in the least amount of words as possible. However you don't want to be cryptic, you want to give detailed information but don't be wordy.

"You should always have a quote by someone in your organization," Jennifer Clason says. "This is your public statement about the newsworthy event you are trying to distribute."

Then you have a followup paragraph such as: For more information, visit our website at:
http://www.yourwebsite.com

About the company:
You can even have a very short, one paragraph "about us" section pertaining to your company. This gives the reader a little background about your organization.

Contact:
Your name
Your phone number
Your website address

###

Notice a few things about the "contact" area of the press release. You do not include your email address in the contact information. That information will be asked of you when submitting. Also be sure to include three ### symbols. That is the formal way to tell the reader that the press release has ended.

So where do you distribute your fancy-shmancy press release after it's been written? There are several places. My personal favorite being a site called "PR Web", but here's a listing of a few places to submit:

http://www.prweb.com/
http://www.click2newsites.com/
http://www.free-press-release.com/
http://www.ap.org/pages/contact/contact_pr.html

Or on Yahoo, go to "Yahoo Local > Other Professional Services > News and Media" and there will be a ton of local newspapers, radio stations, and television news stations to contact!

After following these simple steps you are ready to contact the media for your own press releases!

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About The Author

Jennifer Clason is the site owner and operator of http://www.mommyjobs.com. She has been running a full-time home-based Internet business for 7+ years now and owns more than 10 different Internet Sales websites.

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